How Much Do Aged Leads Cost in 2026? Complete Pricing Guide by Industry

If you're buying leads for the first time — or switching from expensive real-time leads — the single most common question is: how much do aged leads actually cost?

The answer depends on your industry, lead age, and volume. But here's the short version: aged leads cost between $0.50 and $5.00 per record, compared to $20–$100+ for real-time leads. That price gap is exactly why smart sales professionals are building their entire pipelines around aged data.

This guide breaks down aged lead pricing across every major vertical so you can budget accurately and maximize your ROI.

What Determines Aged Lead Pricing?

Before we get into industry-specific numbers, understand what drives the cost of an aged lead:

• Lead age – Leads aged 30 days cost more than leads aged 90+ days. The fresher the data, the higher the price.
• Lead type – Some verticals (mortgage, solar) command higher prices because the revenue per closed deal is larger.
• Volume – Buying in bulk — 500 to 5,000+ records — usually drops your per-lead cost significantly.
• Data quality – Skip-traced leads with verified phone numbers cost more than raw, unverified records.
• Exclusivity – Some providers sell the same lead to multiple buyers. Exclusive aged leads cost more but convert better.

Keep these levers in mind as you compare pricing across industries.

Aged Lead Pricing by Industry (2026)

Mortgage Leads

• 30 days: $2.00–$5.00 per lead (best conversion potential)
• 60 days: $1.00–$3.00 per lead (the sweet spot for most brokers)
• 90+ days: $0.50–$1.50 per lead (ideal for high-volume plays)

For comparison, fresh mortgage leads run $30–$100+ each. A loan officer spending $2,500 on aged leads gets 500–1,000+ records versus 25–50 real-time leads for the same budget.

Example ROI scenario:

• Buy 500 aged mortgage leads
• 10–20 respond, 2–3 close
• Average commission: $3,000–$5,000 per closed loan
• Revenue: $6,000–$15,000 from a $1,000–$2,500 lead investment

Even with modest conversion, the spread between cost and commission makes mortgage one of the strongest fits for aged data.

Insurance Leads (Life, Auto, Home)

• 30 days: $1.50–$4.00 per lead (higher contact rates)
• 60 days: $0.75–$2.00 per lead (best balance of cost and quality)
• 90+ days: $0.50–$1.25 per lead (ideal for high-volume dialers)

Fresh insurance leads typically cost $15–$50 each. Aged leads at $1–$2 let you work 10–25x the volume for the same spend.

Performance benchmarks:

• Realistic conversion rates: 1–5%
• Agencies using multi-touch follow-up (phone, email, text) often see 2–3x higher conversion than single-touch outreach

With the right follow-up system, aged insurance leads can become a predictable, scalable source of new policies.

Final Expense Leads

(Focused on direct mail return cards and similar high-intent data.)

• 30 days: $1.50–$3.50 per lead (strong for in-home appointments)
• 60 days: $1.00–$2.00 per lead (good for door knocking)
• 90+ days: $0.50–$1.50 per lead (best for telesales volume)

Fresh final expense leads — especially direct mail returns — cost $20–$40+ each.