Updated quarterly · Last updated April 8, 2026
Aged Lead Industry Statistics [2026]
Pricing benchmarks, contact rates, close rates, and provider landscape data across 16 verticals and 15+ rated providers. Sourced from our published methodology.
15+
Providers independently rated
Source: Aged Lead Sales Provider Directory
16
Verticals with pricing benchmarks
Source: Aged Lead Sales Price Index
$225-$5,000
Deal value range across verticals
Source: Aged Lead Sales
42+
Verified price data points tracked
Source: Aged Lead Sales Price Index
Pricing: Real-Time vs. Aged Leads by Vertical
Median cost per shared internet lead. Aged leads use the 31-85 day bracket. See full price index →
| Vertical | Real-Time | Aged (31-85d) | Savings |
|---|---|---|---|
| 🏠 Mortgage | $45 | $4 | 91% less |
| 🚗 Auto Insurance | $32 | $0.38 | 99% less |
| 🛡️ Life Insurance | $22 | $1.25 | 94% less |
| ⚰️ Final Expense | $22 | $1.25 | 94% less |
| 🏥 Health Insurance | $30 | $0.72 | 98% less |
| 💊 Medicare | $45 | $4 | 91% less |
| ☀️ Solar | $100 | $8 | 92% less |
| 🔨 Home Improvement | $25 | $1.05 | 96% less |
| 💳 Debt Settlement | $35 | $4 | 89% less |
| ⚖️ Legal | $275 | $50 | 82% less |
Exclusivity premium: Exclusive leads cost an average of 2.2x more than shared leads across all verticals.
“Aged leads cost 70-90% less than real-time leads, but require a fundamentally different approach. A 2% conversion rate on $2 leads crushes a 10% rate on $50 leads. The math is overwhelmingly in your favor.”
How Aged Lead Prices Decay With Age
Median price of a shared internet-form lead as it ages, by bracket, shown as a percentage of its real-time value. The mortgage vertical carries the most complete curve.
🏠 Mortgage — price by lead age (shared, internet form)
By the 181–365 Days bracket, a mortgage lead has shed 98% of its real-time value ($45 → $1). See the full aged mortgage leads guide →
| Vertical | Real-Time | Oldest Tracked | Value Lost |
|---|---|---|---|
| 🏠 Mortgage | $45 | $1 (181–365 Days) | 98% |
| 🚗 Auto Insurance | $32 | $0.35 (86–180 Days) | 99% |
Provider Landscape
How 15 rated providers compare on transparency, accreditation, and business practices. See our in-depth Aged Lead Store review for the largest marketplace in the category.
Pricing Transparency
BBB Ratings
Business Practices
Lead Economics by Vertical
Contact rates, close rates, and average deal values. Aged lead rates represent the 31-85 day bracket.
| Vertical | Contact (RT) | Contact (Aged) | Close (RT) | Close (Aged) | Avg Deal |
|---|---|---|---|---|---|
| 🏠 Mortgage | 55% | 30% | 4% | 2% | $3,500 |
| 🚗 Auto Insurance | 50% | 35% | 8% | 3% | $225 |
| 🛡️ Life Insurance | 50% | 30% | 6% | 3% | $800 |
| ⚰️ Final Expense | 50% | 30% | 10% | 4% | $660 |
| 🏥 Health Insurance | 50% | 30% | 15% | 5% | $300 |
| 💊 Medicare | 55% | 30% | 12% | 4% | $400 |
| ☀️ Solar | 50% | 25% | 8% | 3% | $4,500 |
| 🏡 Homeowners Insurance | 50% | 32% | 7% | 3% | $300 |
| 🔨 Home Improvement | 50% | 30% | 15% | 5% | $1,200 |
| 💳 Debt Settlement | 45% | 25% | 5% | 2% | $2,000 |
| 🏢 MCA & Business Loans | 40% | 20% | 5% | 2% | $3,000 |
| ⚖️ Legal | 50% | 25% | 3% | 1% | $5,000 |
| 🏡 Long-Term Care | 50% | 30% | 5% | 2% | $2,500 |
| 🔧 Auto Warranty | 45% | 25% | 10% | 3% | $400 |
| 🔒 Home Security | 50% | 28% | 12% | 4% | $500 |
| 📈 Annuity & IUL | 45% | 25% | 5% | 2% | $3,000 |
“The salespeople who win with aged leads are the ones who treat lead conversion as a system, not a lottery. Different scripts, different cadences, different expectations, different economics.”
Methodology & Data Sources
How we collect and verify this data
All provider ratings use our published 6-dimension methodology, scoring each provider on Transparency, Value, Compliance, Flexibility, Platform, and Reputation with weighted scoring (20/20/20/15/15/10).
Price benchmarks are sourced from published provider pricing, direct quote requests, and market analysis. Each data point includes a confidence rating (high, medium, or low) and the number of providers sampled.
Contact and close rates represent industry benchmarks from published case studies, provider-reported data, and our independent analysis. All figures are verified quarterly.
Update cadence: This page and our price benchmarks are verified quarterly. Provider ratings are re-verified every 90 days.
Cite This Page
You are welcome to reference these statistics with attribution. Use one of the pre-formatted citations below.
Inline Citation
According to Aged Lead Sales' 2026 Industry Statistics, aged leads cost 70-90% less than real-time leads across 14 verticals.
HTML Attribution
<a href="https://agedleadsales.com/blog/aged-lead-industry-statistics">Aged Lead Industry Statistics 2026</a> — Aged Lead SalesData compiled by Bill Rice using our published methodology. Last verified 2026-04-08. Found an error? Let us know.