New to Aged Leads? Start Here.

If you're here for the first time, let me save you months of trial and error. I'm Bill Rice, and I've spent 25+ years building lead generation systems and personally working millions of leads across insurance, mortgage, solar, and home improvement. This page is the roadmap I wish someone had given me on day one.

Here's what you need to know: Aged leads are leads that were generated days, weeks, or months ago and weren't converted by the original buyer. Someone filled out a form requesting a quote, applied for insurance, or asked about a mortgage — but nobody closed them. Now they're available to you at a fraction of the original cost.

They work. Exceptionally well, in fact. But most people fail with them because they follow advice from content marketers who have never sat in a dialing seat. They treat aged leads like fresh leads, get frustrated by lower contact rates on day one, and quit before the system has time to produce results. The advice out there — “be persistent,” “follow up quickly” — is so generic it's useless. Aged leads require a fundamentally different approach: different scripts, different cadences, different economics, and different expectations.

That's what this site teaches. Everything here comes from real campaigns with real money on the line — not theory, not something I read in a blog. Let me walk you through it.

The Math That Changes Everything

Before you learn a single script or build any system, you need to understand why aged leads win on economics. This is the comparison that converts every skeptic I've ever trained:

Same number of sales from 100 leads of each type — but the aged leads cost you $4,800 less. Your cost per acquisition drops by 80%. That's not a marginal improvement. That's a completely different business model.

Want to model your own numbers? Use the free ROI Calculator to plug in your actual costs, conversion rates, and revenue per sale. The math speaks for itself.

Your Learning Path

I've organized everything on this site into three levels. Work through them in order, or jump to wherever you are in your journey. Each level builds on the one before it.

Ready to Buy Your First Batch?

Here's my advice for getting started — and I give this same advice to every salesperson I train, whether they're a solo agent or running a 50-seat call center:

1. Buy 50–100 leads. Not 500. Not 1,000. You need enough to test your system without drowning in data you can't work properly. At $2–$5 per lead, this is a $100–$500 investment — less than a single real-time lead in most verticals.
2. Work the full 7-day cadence. Don't call twice and give up. Follow the 7-Day Follow-Up Cadence exactly as written — calls, texts, emails, in the right order at the right intervals. Most conversions happen on attempts 4 through 7, not 1 and 2.
3. Track everything for 4 weeks. Contact rate, conversation rate, appointment rate, close rate. You need at least one full cycle to know whether your system is working. Judging aged leads after 3 days is like judging a gym membership after one workout.
4. Optimize, then scale. Once you know your numbers — cost per contact, cost per appointment, cost per sale — you can scale with confidence. Double your lead volume, hire a second dialer, expand to a new lead type. But only after you've proven the unit economics.

When you're ready to buy your first batch, use our provider directory to compare options across your vertical. We independently rate providers on pricing transparency, data quality, compliance, and flexibility so you can make an informed choice. Check our price index to know what you should be paying before you buy.

Now go build your system. I'll be here when you need me.

— Bill Rice