What should you pay for leads? Our monthly benchmarks track fair market pricing across 15 verticals and every lead type — aged, real-time, live transfers, and more.
Click any vertical to see full pricing breakdowns by age, exclusivity, and lead type.
$0.25 – $1/lead
Benchmark data coming soon
View full pricing →Benchmark data coming soon
View full pricing →Benchmark data coming soon
View full pricing →Benchmark data coming soon
View full pricing →Our team researches 50+ lead providers monthly, aggregating published pricing, requesting quotes, and analyzing market trends. Every data point includes a confidence rating indicating data quality. Benchmarks represent fair market ranges, not specific provider pricing.
What the numbers mean for your buying strategy — conversion math, lead-age tradeoffs, and where the margin actually lives.
Most aged-lead operations dial in the order leads arrived in the CRM — the slowest possible path to revenue. A simple weighted scoring model, augmented with AI for the messier signals, can double your contact-to-conversion rate by ensuring you call the highest-probability records first. Here's how, in three escalating tiers of sophistication.
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Health insurance leads in 2026 cost anywhere from $0.50 to $150 per record — but the bigger story is the CMS TPMO consent rule, which has made aged Medicare Advantage leads operate differently than they used to. Here's the full pricing breakdown across ACA, MedSupp, and MAPD, plus the compliance frame that decides which tier you can actually use.
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Life insurance leads cost anywhere from $0.62 to $80 per record in 2026 — but \"life insurance leads\" is really three different markets (term, final expense, and IUL) with three different price ranges and three different commission structures. Here's the full breakdown, plus the cost-per-acquisition math for each sub-market.
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Auto insurance lead prices range from $0.25 to $100 per record — a 400x spread for the same kind of consumer data. This is the full 2026 pricing breakdown by lead type, exclusivity, and age, plus the cost-per-acquisition math that tells you which tier you should actually be buying.
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This fictional scenario illustrates how a mortgage broker could go from 2–3 closings per month to 5–6 by switching from real-time to aged leads. The numbers are based on realistic industry benchmarks — not a real person's experience — designed to show what a disciplined aged lead system can produce.
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This fictional scenario illustrates how a solo insurance agent could go from barely breaking even on real-time leads to closing 47 policies in 90 days using aged leads. The numbers and systems are based on realistic industry benchmarks — not a real person's experience — designed to show what's achievable with the right approach.
Read more →Browse aged leads across mortgage, insurance, home services, and more — with data verification and hygiene, suppression support, and fair-market pricing.
Affiliate Disclosure: Some providers in our directory are affiliate partners. We may earn a commission when you visit them through our links. This never affects our ratings or recommendations. See our methodology