What should you pay for leads? Our quarterly verified benchmarks track fair market pricing across 15 verticals and every lead type — aged, real-time, live transfers, and more.
Click any vertical to see full pricing breakdowns by age, exclusivity, and lead type.
$2 – $8/lead
$20 – $100/lead
$0.25 – $0.50/lead
$20 – $45/lead
$0.62 – $1.88/lead
$15 – $30/lead
$0.62 – $1.88/lead
$15 – $30/lead
$0.50 – $0.94/lead
$20 – $40/lead
$1.50 – $8/lead
$30 – $60/lead
$3 – $15/lead
$60 – $150/lead
Benchmark data coming soon
View full pricing →$0.60 – $1.50/lead
$15 – $40/lead
$1 – $8/lead
$20 – $50/lead
$0.50 – $5/lead
$15 – $100/lead
$150 – $400/lead
Savings per lead buying aged (31–85 days, shared) vs real-time, by vertical. Source: Aged Lead Sales Lead Price Index.
Each quarter our team verifies pricing across the aged-lead provider market — aggregating published pricing, requesting quotes as a prospective buyer, and triangulating against market analysis. Every data point includes a confidence rating indicating data quality, and we only publish benchmarks backed by more than one provider. Benchmarks represent fair market ranges, not specific provider pricing.
What the numbers mean for your buying strategy — conversion math, lead-age tradeoffs, and where the margin actually lives.
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Life insurance leads cost anywhere from $0.62 to $80 per record in 2026 — but \"life insurance leads\" is really three different markets (term, final expense, and IUL) with three different price ranges and three different commission structures. Here's the full breakdown, plus the cost-per-acquisition math for each sub-market.
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Auto insurance lead prices range from $0.25 to $100 per record — a 400x spread for the same kind of consumer data. This is the full 2026 pricing breakdown by lead type, exclusivity, and age, plus the cost-per-acquisition math that tells you which tier you should actually be buying.
Read more →Browse aged leads across mortgage, insurance, home services, and more — with data verification and hygiene, suppression support, and fair-market pricing.
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Affiliate Disclosure: Some providers in our directory are affiliate partners. We may earn a commission when you visit them through our links. This never affects our ratings or recommendations. See our methodology