Lead Price Index
What should you pay for leads? Our monthly benchmarks track fair market pricing across 15 verticals and every lead type — aged, real-time, live transfers, and more.
Pricing by Vertical
Click any vertical to see full pricing breakdowns by age, exclusivity, and lead type.
Mortgage
$2 – $8/lead
$20 – $100/lead
Auto Insurance
$0.25 – $0.50/lead
$20 – $45/lead
Life Insurance
$0.62 – $1.88/lead
$15 – $30/lead
Final Expense
$0.62 – $1.88/lead
$15 – $30/lead
Health Insurance
$0.50 – $0.94/lead
$20 – $40/lead
Medicare
$1.50 – $8/lead
$30 – $60/lead
Solar
$3 – $15/lead
$60 – $150/lead
Home Improvement
$0.60 – $1.50/lead
$15 – $40/lead
Debt Settlement
$1 – $8/lead
$20 – $50/lead
MCA & Business Loans
$0.50 – $5/lead
Legal
$15 – $100/lead
$150 – $400/lead
How We Collect This Data
Our team researches 50+ lead providers monthly, aggregating published pricing, requesting quotes, and analyzing market trends. Every data point includes a confidence rating indicating data quality. Benchmarks represent fair market ranges, not specific provider pricing.
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