🏥 Health Insurance Lead Pricing
How much should you pay for health insurance leads? These benchmarks represent fair market pricing ranges based on our monthly research across multiple providers.
Last updated: May 2026 · 7 observed data points · 14 model-estimated · Fast Decay
Shared — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $20 | $30 | $40 | medium |
| 1–7 Daysest. | $15.50 | $23.20 | $34.80 | modeled |
| 8–30 Daysest. | $5.93 | $8.89 | $13.30 | modeled |
| 31–85 Days | $0.50 | $0.86 | $1 | medium |
| 86–180 Days | $0.50 | $1 | $1.85 | medium |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
Exclusive — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Time | $50 | $75 | $100 | medium |
| 1–7 Daysest. | $34.10 | $51.10 | $76.60 | modeled |
| 8–30 Daysest. | $13 | $19.60 | $29.30 | modeled |
| 31–85 Daysest. | $1.07 | $1.61 | $2.42 | modeled |
| 86–180 Daysest. | $0.01 | $0.01 | $0.02 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
Semi-Exclusive — Internet Form
| Lead Age | Low | Median | High | Confidence |
|---|---|---|---|---|
| Real-Timeest. | $30 | $45 | $67.50 | modeled |
| 1–7 Daysest. | $23.20 | $34.80 | $52.30 | modeled |
| 8–30 Daysest. | $8.89 | $13.30 | $20 | modeled |
| 31–85 Daysest. | $0.73 | $1.10 | $1.65 | modeled |
| 86–180 Daysest. | $0.01 | $0.01 | $0.01 | modeled |
| 181–365 Daysest. | $0.00 | $0.00 | $0.00 | modeled |
About Health Insurance Lead Pricing
ACA, marketplace, and individual health insurance leads from open enrollment and SEPs. Prices vary based on lead age, exclusivity, delivery method, and geographic targeting. Aged leads offer significantly lower per-lead costs but require higher volume and persistent follow-up to achieve comparable conversion rates. Real-time leads convert at higher rates but cost 10-50x more per lead.
These benchmarks are not tied to any specific provider. They represent fair market ranges based on our research across multiple sources. Actual pricing may vary based on volume, geography, and provider relationships. See our methodology.
Volume basis: These ranges reflect typical small-to-mid order volumes. Bulk and high-volume pricing is commonly negotiated lower than the ranges shown here.
A note on exclusivity: Most aged leads are sold non-exclusively. Genuinely exclusive aged inventory is rare and limited — the exclusive tier shown here is most representative of real-time leads. Verify exclusivity terms directly with any provider before assuming an aged list is exclusive.
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