The Aged Lead Sales Newsletter

Weekly strategies, scripts, and insights for sales professionals who work aged leads. Delivered every Tuesday morning by Bill Rice.

What You'll Get Every Week

  • 1Exclusive tips not published on the blog — tactics, observations, and lessons from 25+ years of working leads that only newsletter subscribers receive
  • 2Featured article spotlight with commentary — the best new content on the site with context on why it matters and how to apply it
  • 3Industry insights and trend analysis — what's changing in insurance, mortgage, and solar lead markets and what it means for your pipeline
  • 4Scripts, frameworks, and benchmarks you can use immediately — no fluff, no theory, just tools you can put to work the same day you read them

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Past Issues

Our newsletter launched in March 2026. Past issues will be archived here as they're published. Subscribe above so you don't miss the next one.

About Bill Rice

Bill Rice has spent 25+ years in lead generation and fintech marketing. He coined the term “lead management,” built the first intelligent lead scoring system at Quicken Loans, and has personally worked millions of aged leads across insurance, mortgage, solar, and home improvement. He founded Kaleidico, one of the top marketing agencies in the mortgage industry, and founded Aged Lead Sales as an independent lead buying intelligence platform.

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