The Aged Lead Sales Newsletter
Weekly strategies, scripts, and insights for sales professionals who work aged leads. Delivered every Tuesday morning by Bill Rice.
What You'll Get Every Week
- 1Exclusive tips not published on the blog — tactics, observations, and lessons from 25+ years of working leads that only newsletter subscribers receive
- 2Featured article spotlight with commentary — the best new content on the site with context on why it matters and how to apply it
- 3Industry insights and trend analysis — what's changing in insurance, mortgage, and solar lead markets and what it means for your pipeline
- 4Scripts, frameworks, and benchmarks you can use immediately — no fluff, no theory, just tools you can put to work the same day you read them
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Past Issues
Our newsletter launched in March 2026. Past issues will be archived here as they're published. Subscribe above so you don't miss the next one.
About Bill Rice
Bill Rice has spent 30+ years in lead generation and fintech marketing. He was Employee #7 at DeepGreen Bank and built EquityOnline at Quicken Loans. In 2005 he founded Kaleidico, where he coined the term “lead management” and built icoSales — the first intelligent lead scoring and distribution platform for mortgage lead buyers. He owned and operated Velocity Lending (DTC mortgage lender, 2016-2018) and has personally worked millions of aged leads across insurance, mortgage, solar, and home improvement. He founded Aged Lead Sales as an independent lead buying intelligence platform.
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